Tuesday, February 9, 2010
Myspace might have been the best thing to ever happen to small, unsigned or independent bands. Their music pages are free, far-reaching and easy to use. Bands have used Myspace to book full tours, share music and give away music.
But that might be changing. Myspace has started using unavoidable audio ads in the music player that cannot be skipped. In order to hear a song by a band, you may have to listen to 30 seconds of advertising before the track starts. Myspace is using to boost revenue and in turn making the music pages more like radio—which a lot of people stopped listening to because of too many commercials (I know I did).
Executives at Myspace haven't determined how often the ads will run—or if they'll be placed on every single music page or just the more popular ones—but expect them to become more prominent in the near future.
Source: Yahoo News